Customize Preview Text
Improve open rates with a few key strokes
This article shows you how to add Preview Text to a campaign. Preview Text is a tiny piece of digital real estate that displays in your readers' inboxes. It's near the email subject line and, when optimized, communicates a clear benefit that inspires readers to open your message.
FYI Do a little research, and you might find estimates that suggest open rates increase from 8% to 45% if you add powerful preview text.
If you're creating a new campaign:
On the next page, go to the Preview text field and enter your inspiring message. Edit the campaign (if you want). Otherwise, just click Save and continue creating the campaign.
If you're adding preview text to an existing campaign that hasn't been sent yet:
You can send a test message to see how the preview test displays inside an Inbox (optional but recommended).
The custom preview text (see above) really pops in the inbox. It's easy to scan and displays a clear benefit to the reader. The default preview text (see below) runs off the field and, depending on the copy, might not grab the readers' attention inside a crowded Inbox.
That's it.
Now you know how to add or edit campaign message preview text.