Estimate Delivery Rates Before Sending a Campaign?

Estimate Delivery Rates Before Sending a Campaign?


Estimate Delivery Rates Before Sending a Campaign?

That's almost impossible

Is it possible to anticipate the number of emails that will be delivered before a campaign is sent?

No, that's not possible.

Estimating the number of emails that will be delivered before a scheduled campaign is sent is almost impossible. There are so many variables at play, some fixed and some dynamic and subject to change. 

Here's an example. If you select 8,100 recipients from your audience list, and your campaign ultimately sends out only 7,499 emails, it could be attributed to a combination of bounces and unsubscribes.

Bounces occur when emails cannot be delivered to certain addresses, often due to being undeliverable or invalid. Unsubscribes occur when a portion of your audience opts out of receiving future emails. 

The total number of email delivery requests made to the tinyEmail service is typically the initial number of subscribers minus unsubscribes and bounces before delivery. For a better understanding, review your campaign analytics and look for the total bounce rate and unsubscribe rate.

Click here to learn to review your campaign analytics.


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