How to Create Custom Audience Segments

Customizing your messages to your audience such that the right group receives the proper communications is critical to your business's success. With tinyEmail's custom segments, you can do just that. Here, we'll go through how you can easily create and update audience segments in tinyEmail. 

This feature is only available to users on the Standard and higher plans. Segments are not available in the free plan. To see plan features, go to our pricing page. 

Creating a new segment

Head over to your Audience section from your dashboard by clicking on the left navigation menu. Next, click on the "Add new" button on the top right corner of the page and select "Add segment" from the dropdown menu. Next, give your segment a recognizable name and click on "Continue" to the next step. 

Defining segment rules

Here, you can set the rules that define who should be a part of your segment. There are many rule sets that pan everything from engagement with your previous messages to whether or not they were part of earlier campaigns to custom subscriber data such as last purchase date, which you can manually add to your subscribers or through integrations. 

A quick tip on using AND and OR operators while defining segment rules. AND is exclusive — either A or B but not both. OR is inclusive — A or B or both.

Start by selecting the audience source you'd like to create a segment on. You can pick from the dropdown list or search for an audience name under Audience and In if you'd like to make the segment based on whether subscribers are in that audience or use Not in if you want to ensure subscribers are not a part of some audiences.