Want to send emails that truly connect with your subscribers? Say goodbye to generic messages and hello to the power of personalization with tinyEmail's merge tags!

Merge tags are dynamic placeholders that automatically populate with unique data from your customer records, allowing you to create emails that speak directly to each individual.

Available Merge Tags

tinyEmail provides a wide range of merge tags, categorized for your convenience:

Personal Information: Use these tags to add personal touches to your emails.

• [CUSTOMER_EMAIL]: The recipient's email address.

• [CUSTOMER_FIRST_NAME]: The recipient's first name.

• [CUSTOMER_LAST_NAME]: The recipient's last name.

• [CUSTOMER_PHONE]: The recipient's phone number.

• [CUSTOMER_BIRTHDAY]: The recipient's birthday.

• [CUSTOMER_COMPANY]: The recipient's company name.

• [CUSTOMER_FULL_ADDRESS]: The recipient's full address.

• [CUSTOMER_CITY]: The recipient's city.

• [CUSTOMER_STATE]: The recipient's state/province.

• [CUSTOMER_COUNTRY]: The recipient's country.

• [CUSTOMER_POSTAL_CODE]: The recipient's postal code.

Customer Behavior/History: Understand your customers better and tailor your messages based on their past interactions.

• [CUSTOMER_LIFETIME_VALUE]: The total value of the recipient's purchases.

• [CUSTOMER_LAST_PURCHASE_ORDER]: The recipient's most recent order.

• [CUSTOMER_LAST_PURCHASE_PRICE]: The total value of the recipient's most recent order.

• [CUSTOMER_NUMBER_OF_ORDERS]: The total number of orders placed by the recipient.

Customer Account Information: Include relevant account details in your communications.

• [CUSTOMER_ID]: The recipient's unique customer ID.

• [CUSTOMER_STATUS]: The recipient's current account status.

• [CUSTOMER_CREATED_AT]: The date and time the recipient's account was created.

Currency:

• [CUSTOMER_CURRENCY]: The currency used for transactions.

Other:

[TODAY_DATE]: The current date.

Adding Merge Tags to Your Emails

1. Open the tinyEmail Template Editor: Start creating or editing your email template.

2. Place your Cursor: Click in the text area where you want to add the merge tag.

3. Click the Merge Tag Button: On the editor toolbar at the top, you'll find a button labeled "Merge Tags" (see screenshot below).
   

4. Click it to open the merge tag menu.
   

5. Select Your Tag: A list of all available merge tags will appear (see screenshot below). Browse the categories and click on the tag you want to insert.

6. Tag Inserted! The merge tag will be automatically added to your email at the cursor location.

Merge tags appear as preformatted and in human-readable form when you add them. Note that the merge tag text automatically takes on the styling of the text around it. You can, of course, style the personalized text separately using the same text styling options available in tinyEmail.

Adding Merge Tags to Subject Lines and Preview Text

Personalize your subject lines and preview text to grab your readers' attention and boost open rates!

1. Copy the Merge Tag: In the merge tag menu, click the "Copy" icon next to the tag you want (see screenshot below).

2. Paste into Subject/Preview: Paste the tag into the "Subject" or "Preview Text" field in your email settings (see screenshot below).

How merge tag-based email personalization shows up in the inbox

You can see below how the personalization we put in for our example email shows in the inbox.

And also when the email is opened.

Use Cases that Pack a Punch:

Welcome New Subscribers: "Hi [CUSTOMER_FIRST_NAME], welcome to the community! We're excited to have you on board."

Birthday Rewards: "Happy birthday, [CUSTOMER_COMPANY]! To celebrate, we're giving you [CUSTOMER_BIRTHDAY]% off your next purchase."

Location-Based Offers: "Calling all our subscribers in [CUSTOMER_CITY]! We have a special offer just for you."

Personalized Recommendations: "Based on your previous purchase of [CUSTOMER_LAST_PURCHASE_ORDER], we think you'll love these items too!"

Reactivation Campaigns: "Hi [CUSTOMER_FIRST_NAME], we haven't seen you in a while. Come back and enjoy [Discount]% off your next order."

Order Confirmations: "Thank you for your order, [CUSTOMER_FIRST_NAME]! Your order ID is [CUSTOMER_LAST_PURCHASE_ORDER]. You can track its status here: [CUSTOMER_STATUS]"

Shipping Notifications: "Good news, [CUSTOMER_FIRST_NAME]! Your order [CUSTOMER_LAST_PURCHASE_ORDER] has shipped and is expected to arrive on [TODAY_DATE]."

Account Updates: "Hi [CUSTOMER_FIRST_NAME], this is a notification that your account status has been updated to [Status]."

Abandoned Cart Emails: "Hi [CUSTOMER_FIRST_NAME], did you forget something? Your [CUSTOMER_LAST_PURCHASE_ORDER] is waiting for you in your cart."

Post-Purchase Feedback: "Hi [CUSTOMER_FIRST_NAME], we hope you're enjoying your recent purchase! We'd love to hear your feedback."

Re-engagement with Inactive Subscribers: "Hi [CUSTOMER_FIRST_NAME], it's been a while! We've missed you. Check out our latest arrivals."

Maximize Your Impact:

Combine Merge Tags with Segmentation: Create hyper-targeted campaigns by segmenting your audience based on demographics, behavior, or interests, and then use merge tags to personalize the content. For example, send a special promotion for running shoes to subscribers who have previously purchased athletic wear.

A/B Test Your Emails: Experiment with different merge tag combinations and messaging to see what resonates best with your audience. Try variations in your subject lines, calls to action, and the types of merge tags you use to find what drives the highest open and click-through rates.

Keep Your Data Clean: Ensure your customer data is accurate and up-to-date to avoid errors or irrelevant information in your emails. Regularly review and update your customer database to maintain data integrity.

Ready to elevate your email marketing?

Start using merge tags today and watch your engagement rates soar!

For any assistance, connect with us at support@tinyemail.com