How to Use Predefined Delivery Segments To Boost Email Deliverability with tinyEmail?
In today's competitive digital landscape, getting your emails delivered to the inbox is crucial for business success. Despite your best efforts, factors like spam filters, email providers' algorithms, and user behavior can significantly impact your email deliverability. This is where tinyEmail's new predefined delivery segments come to the rescue.
Understanding the Challenge
Deliverability challenges can be complex and time-consuming to address. You might be dealing with fluctuating complaint rates, low inbox placement, or specific issues with certain email providers. Manually identifying and segmenting your audience based on these factors can be a daunting task.
Introducing Predefined Delivery Segments
tinyEmail's new predefined delivery segments are designed to simplify this process. These pre-built groups of email addresses are categorized based on potential deliverability challenges, allowing you to target specific subscribers who might need extra attention.
How Predefined Delivery Segments Can Help
Improved Inbox Placement: By identifying and addressing potential deliverability issues proactively, you can significantly increase the chances of your emails landing in the inbox.
- Enhanced Campaign Performance: Tailoring your campaigns to specific segments allows you to deliver more relevant and engaging content, leading to better results.
- Reduced Complaint Rates: By proactively addressing subscribers with potential deliverability issues, you can minimize complaints and improve your sender reputation.
- Time-Saving: Predefined segments save you time and effort compared to manual segmentation.
Available Predefined Delivery Audience Segments
let's delve deeper into each segment and understand how they can be used to address specific challenges:
Inbox Recovery Segments:
tinyEmail's Inbox Recovery segments are designed to help you stabilize your email sending reputation across all Internet Service Providers (ISPs). They differ in the severity of the deliverability challenge they address.
- Inbox Recovery - SOFT
Focus: Addresses occasional fluctuations in complaint rates.
Ideal for: When you experience sporadic spikes in complaints that don't significantly impact your overall sender reputation.
Action: This segment helps to stabilize your sending by targeting subscribers who might be less engaged or more likely to complain.
- Inbox Recovery - MEDIUM
Focus: Targets a more consistent high complaint rate across all email providers.
Ideal for: When you face persistent deliverability issues that impact your sender reputation.
Action: This segment helps to gradually improve your sender reputation and inbox placement by focusing on subscribers with a higher likelihood of complaints.
- Inbox Recovery - HARD
Focus: Addresses a severe and widespread complaint rate affecting your sender reputation.
Ideal for: When you're experiencing significant deliverability issues across all ISPs.
Action: This segment is designed to rapidly recover your sender reputation and improve inbox placement by targeting subscribers with the highest complaint rates.
Provider-Specific Recovery Segments:
Sometimes, deliverability challenges can be specific to a particular email provider. These segments help you target subscribers based on their email provider.
- Yahoo Recovery
Focus: Subscribers using Yahoo, AOL, Verizon.net, and other related domains (e.g., ymail.com, rocketmail.com,frontier.com).
Purpose: Addresses deliverability challenges specifically for these email providers.
Usage: Ideal if your emails are struggling to reach inboxes associated with these domains, potentially due to high bounce rates or spam complaints for those subscribers.
Benefits: Improved inbox placement and engagement for subscribers using these email services.
- Gmail Recovery
Focus: Subscribers with Gmail inboxes (hotmail, outlook, msn, live).
Purpose: Targets deliverability issues specific to Gmail and related Microsoft domains.
Usage: Utilize this segment if you suspect problems with Gmail delivery, impacting engagement with subscribers on this platform.
Benefits: Enhances inbox placement and user engagement for subscribers with these Microsoft email addresses.
- Microsoft Recovery
Focus: Subscribers with Microsoft domains (hotmail, outlook, msn, live).
Purpose: Addresses deliverability challenges specifically for Microsoft email services.
Usage: Similar to Gmail Recovery, use this segment if you suspect issues with Microsoft domains impacting overall campaign performance.
Benefits: Improved inbox placement and engagement specifically for subscribers with Microsoft email addresses.
- iCloud Recovery
Focus: Subscribers with iCloud inboxes (iCloud, mac, me, mobile).
Purpose: Targets deliverability challenges specific to Apple's iCloud email service.
Usage: This segment is helpful if you suspect issues with iCloud email delivery affecting engagement with subscribers on this platform.
Benefits: Improved inbox placement and engagement for subscribers with iCloud email addresses.
Exclusion Segments:
These segments allow you to focus your recovery efforts on specific email providers while excluding others.
- Inbox Recovery (Gmail excluded)
Purpose: Focuses on recovering deliverability for all email providers except Gmail.
Usage: Ideal when you're facing significant challenges with Gmail but other providers are performing well.
- Inbox Recovery (Comcast excluded)
Purpose: Targets email deliverability recovery for all providers except Comcast.
Usage: Useful when Comcast is causing issues with your email campaigns.
- Inbox Recovery (iCloud excluded)
Purpose: Helps recover deliverability for all email providers except iCloud.
Usage: Suitable when iCloud is impacting your email delivery.
- Inbox Recovery (Microsoft excluded)
Purpose: Focuses on recovering deliverability for all providers except Microsoft (Hotmail, Outlook, MSN, Live).
Usage: Effective when Microsoft domains are causing deliverability problems.
- Inbox Recovery (Yahoo excluded)
Purpose: Targets email deliverability recovery for all providers except Yahoo, AOL, Verizon.net, and other related domains.
Usage: Beneficial when Yahoo and its associated domains are affecting your email campaigns.
How to Use Predefined Delivery Segments
To use Predefined Delivery Segments log into your tinyEmail Dashboard.
on Dashboard click on Audience
On next screen you will see 3 options Click on Predefined segments
On this screen your will see available predefined segments in your account. on this page scroll to Delivery Segments
Now select the domain you want to improve deliverability. For eg. lets select Gmail recovery
when you click on Gmail Recovery you will see list of user form gmail.com who made any activity like clicked any email in last 30 days or open any email in last 10 days. you can save this segment and use to sending campaigns for better deliverability for gmail.com
Conclusion
tinyEmail's new predefined delivery segments are a game-changer for email marketers looking to boost their deliverability. By leveraging this powerful tool, you can improve your inbox placement, enhance campaign performance,and build a stronger sender reputation. Start using predefined delivery segments today and experience the difference!
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