Set Up LiveIntent
Overview:
LiveIntent is a platform designed to help businesses monetize their email campaigns. It generates unique HTML tags tailored to your business, which must be embedded within your campaign emails. These tags dynamically load ad content for recipients, and each interaction with the ads generates impressions—directly contributing to revenue from your email campaigns.
LiveIntent Mass Campaign Setup Guide
1. Identify the 'From' Domain
The 'From' domain for LiveIntent mass campaigns should be your website domain (e.g., mybusinessdomain.com).
2. Contact LiveIntent for New Account Setup
Reach out to the following LiveIntent representatives to initiate a new account setup:
Jon Barbour - jbarbour@liveintent.com
Thomas Patterson - tpatterson@liveintent.com
As a result, you should receive:
DNS settings
File with tags
3. Update Ads and App-Ads TXT Files
Ads.txt File
An ads.txt file is used to declare which companies are authorized to sell ads on your website. It helps prevent fraud and ensures that only authorized sellers can place ads.
To update the ads.txt file:
Contact your website administrator.
If using a CMS, check for an add-on or manually edit the file.
4. Add LiveConnect Tag to Website
Insert the following script into the <head> section of your home page:
<!-- LiveConnectTag for advertisers -->
<script type="text/javascript" src="//b-code.liadm.com/b-01tg.min.js" async="true" charset="utf-8"></script>
<!-- LiveConnectTag for advertisers -->
5. Add DNS Records
You will receive two CNAME records from LiveIntent. Add them to your domain provider as instructed by LiveIntent.
6. Setup HTML Template
LiveIntent will provide a file containing tags that must be integrated into your campaign template.
Tag Replacements:
Update placeholders as follows:
{INSERT_EMAIL_MACRO_HERE} → [CUSTOMER_EMAIL]
&li={LIST_ID} → (Remove, not used)
{INSERT_PLACEMENT_MACRO_HERE} → [CAMPAIGN_ID]
{LCEE_MACRO_HERE} → [CUSTOMER_ID]
{INSERT TEMPLATE MOBILE RESPONSIVE WIDTH HERE AS INTEGER} → 480 (adjust as needed)
{INSERT TEMPLATE MAX WIDTH HERE AS INTEGER} → 800 (adjust as needed)
Implementation:
Place the tags in the appropriate HTML sections.
To facilitate editing in tinyEmail, update the template type from DRAG_AND_DROP to HTML.
Example Of live tag for mybusinessdomain.com
7. Place SafeRTB Tag
Ensure the SafeRTB tag is placed within the <head> section.
8. Update Link Parameters
Modify all <a href> links to include the following parameter:
lctg=[CUSTOMER_ID]
9. Send test emails
To ensure all settings are correctly configured, send a campaign that includes the following recipients:
Upon sending, you should receive a response from your "From" sender regarding the LiveIntent tag validation.
Note: This must be a campaign send, not a test email, as a unique CUSTOMER_ID merge tag is required and does not work in test email sends.
Possible Errors:
"Native CSS Classes not in Media Query"
"Media Query Missing Width"
These errors can be safely ignored.
10. Validate Setup with LiveIntent
After completing all setup steps, contact the LiveIntent team for final validation:
Jon Barbour - jbarbour@liveintent.com
Thomas Patterson - tpatterson@liveintent.com
Note:
Setting up the correct merge tags is essential, as improper configuration can prevent LiveIntent from accurately calculating impressions. As outlined in the How to Implement LiveTag documentation:
p must be a unique identifier per send, set as [CAMPAIGN_ID].
For {LCEE_MACRO_HERE}, ensure it is appropriately configured with [CUSTOMER_ID].