Understanding Audience Performance

Track growth and enagement

Your audience is at the core of your business. Knowing how it's growing and how well you are engaging with them is critical to your success. That is why we built audience performance metrics to give you an in-depth understanding at a glance. 

Get audience growth summary at a glance

You can see the growth of your audience and understand how each of your audience sources is doing right from your dashboard once you log in to tinyEmail. 

Know your audience composition

Click the Audiences link on the side menu to understand the basic composition of your entire audience. Here, you can see a source breakdown of your total audience, how many integrations you have live, and the number of audiences built from manual uploads.

Dig deeper into an audience source

Click an audience to explore details about the performance of a specific audience source. Here's a breakdown:

At the top of the page, you can see the core metrics that define how an audience is performing and engaging with your content.

• Subscribers - The number of subscribers in your audience.
• Open rate - The average open rate.
• Click rate - The average click rate.
• Unsubscribe rate - The unsubscribe rate of this source.