What are Audiences?

How do they work?

Audiences are the centre of your tinyEmail experience. They are your subscribers, customers, prospects and fans. 

In most cases, tinyEmail automatically imports your audiences for you, so you don't have to deal with manual data imports. However, when you do need to, our AI-assisted data upload tool makes data imports a breeze. 

Three audience types

One way to group audience types is to consider how the email addresses and names in your old platform move to your tinyEmail list. Generally, there are methods—platform synced, third-party integrations, and data imports (uploads).

Platform synced audience

Let's say you built up an audience on another platform. You can use a tool (called a native integration app) to copy the list on that platform to your tinyEmail account. More than a simple copy-and-paste job, the audience data syncs automatically every 24 hours, which means your tinyEmail audience auto-updates. All you have to do is set up the connection one time. 

Our native integration apps can connect to eCommerce stores like Shopify and WooCommerce, and CRMs like Salesforce and ZohoCRM. We also have migration connectors to other messaging platforms like MailChimp and ConstantContact. 

Third-party integrations

tinyEmail connects with hundreds of apps and services through Zapier. These integrations are often trigger-based, which means your contacts and subscribers are synced almost instantly when you set up the connections between the app and tinyEmail. 

We've built convenient templates for many popular services, so you can get up and running with your zaps in no time.

AI-assisted manual uploads

Manual data imports are a lot less manual thanks to our AI. Matching fields, removing duplicates, and sniffing out badly formatted data are fully automated processes, saving you hours and sometimes days of tedious work. 

Our import wizard automatically detects data types and recommends a match even if you missed a header type. The wizard goes beyond mapping, though. It's smart enough to validate uploaded data on the fly so you don't have to do it manually.