What are Audiences?
What are Audiences?
How do they work?
Audiences are the centre of your tinyEmail experience. They are your subscribers, customers, prospects and fans.
In most cases, tinyEmail automatically imports your audiences for you, so you don't have to deal with manual data imports. However, when you do need to, our AI-assisted data upload tool makes data imports a breeze.
Three audience types
One way to group audience types is to consider how the email addresses and names in your old platform move to your tinyEmail list. Generally, there are methods—platform synced, third-party integrations, and data imports (uploads).
Platform synced audience
Let's say you built up an audience on another platform. You can use a tool (called a native integration app) to copy the list on that platform to your tinyEmail account. More than a simple copy-and-paste job, the audience data syncs automatically every 24 hours, which means your tinyEmail audience auto-updates. All you have to do is set up the connection one time.
Our native integration apps can connect to eCommerce stores like Shopify and WooCommerce, and CRMs like Salesforce and ZohoCRM. We also have migration connectors to other messaging platforms like MailChimp and ConstantContact.
Third-party integrations
tinyEmail connects with hundreds of apps and services through Zapier. These integrations are often trigger-based, which means your contacts and subscribers are synced almost instantly when you set up the connections between the app and tinyEmail.
We've built convenient templates for many popular services, so you can get up and running with your zaps in no time.
AI-assisted manual uploads
Manual data imports are a lot less manual thanks to our AI. Matching fields, removing duplicates, and sniffing out badly formatted data are fully automated processes, saving you hours and sometimes days of tedious work.
Our import wizard automatically detects data types and recommends a match even if you missed a header type. The wizard goes beyond mapping, though. It's smart enough to validate uploaded data on the fly so you don't have to do it manually.
Cool things about tinyEmail audiences
Audiences update themselves
Once the audience sources are set up, you can focus on creating personalized messages that drive subscriber engagement and way less time on list management. As long as the integrations and platforms stay connected to tinyEmail, your data is automatically synced.
Append to existing audiences
Our manual upload process lets you add to an existing list. You don't have to create a new audience with each upload. This helps keep your audiences organized and easy to navigate.
Migrations are super easy
We've built integrations with the most common email service providers and marketing automation tools to make data migration a one-click process. No more moving back and forth between platforms or paying for extra services just so you can be sure the data has been migrated accurately.
What's next?
Learn how to set up integrations.
Related Articles
Understanding Audiences and Subscribers
Understanding Audiences and Subscribers Get the most from your list If you're a list builder, you know the value of subscribers to your core mission. Part of that work is understanding how lists and subscribers are managed on tinyEmail. Here's a ...Duplicate Email Addresses Across List
sDuplicate Email Addresses Across Lists Will my subs get over-messaged? If you manage multiple audience lists or segments, the same email address could appear on more than one list. Is that bad? Will the subscriber be bombarded with the same campaign ...Integrate Volusion with tinyEmail
Integrate Volusion with tinyEmail Sync customer data Use our built-in integration to create and manage messages with Volusion store customers and visitors. Integrating Volusion Log in to your tinyEmail account and click Integrations on the side menu. ...Understanding Audience Performance
Understanding Audience Performance Track growth and enagement Your audience is at the core of your business. Knowing how it's growing and how well you are engaging with them is critical to your success. That is why we built audience performance ...Set up eCommerce stores with tinyEmail
Set up eCommerce stores with tinyEmail A detailed guide on how set up your eCommerce storefronts with tinyEmail tinyEmail is designed to make your eCommerce messages effortless, engaging, and interactive. We've also made integrating your choice of ...