What is Email Deliverability?

Understand the factors that impact email success

Email deliverability is crucial. Your emails have to land in the audience's inbox. Here are a few tips that you can follow to maximize your email delivery success.

What is email deliverability?

Inbox providers, like Gmail and Yahoo, decide if your emails land in the inbox or spam. They filter emails, authenticate senders, track user engagement, offer feedback loops, and monitor sender behaviour. 

Factors affecting email delivery

Here's an overview of success factors.

• Recipient Email Address Validity - Ensure you're sending emails to valid and active email addresses.
• Temporary Receiving Server Issues - Monitor for temporary glitches on the recipient's email server that may impact delivery.
• Email Authentication - Implement authentication protocols like DKIM, DMARC, and SPF to verify your email's legitimacy.
• Sending Habits - Maintain consistent and positive sending practices to build a good sender reputation.
• Recipient Selection - Target engaged and opted-in recipients to enhance deliverability.
• Email Content - Craft relevant, non-spammy content to avoid triggering spam filters.
• Sending Infrastructure - Use a reliable and properly configured sending infrastructure (like tinyEmail) for optimal deliverability.

Email Deliverability Best Practices

• Import clean lists to minimize hard and soft bounces.
• Send to opted-in recipients only.
• Create an engaged segment for active subscribers.
• Manage email preferences based on subscriber choices.
• Make it easy to unsubscribe by adding an unsubscribe link in the footer.
• Craft engaging content to avoid spam filters.

Want to learn more? Check out this article about audience performance.

By following these practices, you can enhance your sender reputation, increase deliverability, and ensure your emails reach the audience.