Recent Articles
A/B Testing for Email Campaigns
A/B Testing for Email Campaigns A/B testing allows you to send two variations of a campaign (A and B) to a subset of your audience, evaluate which performs better based on your chosen metric, and automatically send the winning variation to the rest ...
Email Feedback Modules and Sentiment Analytics
Email Feedback Modules and Sentiment Analytics Collecting customer sentiment shouldn't be complicated. Our Email Feedback Modules allow you to embed interactive feedback prompts directly into your campaigns, giving your subscribers an easy, one-click ...
Custom Attributes in Forms
Custom Attributes in Forms Historically, our Custom Attributes feature allowed you to define specific data points to build richer customer profiles, but this data could only be populated via manual audience uploads or backend APIs. With the Custom ...
AI Traffic Control Progress & ISP Insights
AI Traffic Control Progress & ISP Insights AI Traffic Control helps protect your sender reputation by regulating your email sending volume and strategically warming up your audiences. To give you deeper visibility into how these controlled sends are ...
Retention Reactivation
Retention Reactivation Retention Reactivation is an extension of our existing Retention Integration. It automatically identifies dormant subscribers from your MD5-hashed suppression list who remain active buyers elsewhere on the web, surfacing them ...