AI Traffic Control

AI Traffic Control

      AI Traffic Control is tinyEmail’s smart, automated system built to help you scale your email marketing without putting deliverability at risk. It intelligently manages sending volumes and audience distribution to ensure your emails reach inboxes consistently while maintaining a strong sender reputation.

      As your audience grows, AI Traffic Control actively monitors real-time engagement signals and ISP responses, automatically adjusting how and when emails are sent. This adaptive approach helps prevent sending spikes, reduces the risk of throttling or spam filtering, and keeps your email performance stable as volume increases.

      By continuously optimizing traffic based on recipient behavior, AI Traffic Control enables you to:
  1. Improve inbox placement
  2. Protect and strengthen sender reputation
  3. Scale email campaigns safely and efficiently
  4. Remove guesswork from deliverability management

      With AI Traffic Control, tinyEmail makes deliverability an automatic part of your growth—so you can focus on creating impactful campaigns while the platform handles the complexity behind the scenes.


Grow Your Audience with AI Traffic Control


      Under AI Traffic Control, you can choose between two guided paths based on your current audience and sending history. Each option is designed to help you scale safely using intelligent volume control and engagement-based segmentation.
  1. Import new subscribers
  2. Re-engage subscribers

1. Import New Subscribers

This option is ideal for:
  1. Brand-new sending domains
  2. Accounts migrating from another Email Service Provider (ESP)
      When importing new subscribers, AI Traffic Control gradually ramps up sending volume and closely monitors engagement signals to establish trust with ISPs. This controlled warm-up process helps reduce the risk of spam filtering while building a positive sending reputation from day one. Use this option if you are starting fresh or bringing an existing audience into tinyEmail for the first time.


How to Activate

1. From your tinyEmail dashboard, navigate to AI Traffic Control and select it to begin the setup process.
2. Choose Import New Subscribers.
3. Select the audience you want to include in the warm-up process.
Then define the audience criteria:

  • Active Segment Type – Choose how engagement is measured (for example, openers or clickers).

  • Select Segment Priority.


  • Period – Select the engagement timeframe.

  • Sender to Apply – Choose the sending domain or sender identity the traffic control will apply to.

4. Complete the setup details:
  1. Enter a name to help you identify this configuration.
  2. Warmup Type – Select one of the following:
    • Brand New Domain

    • Domain Migration

    • Existing Domain


 
      This selection helps AI Traffic Control apply the correct sending strategy.

5. Volume Distribution.
      Allocate your sending volume across domains to control how traffic is gradually distributed during the warm-up period.
      AI Traffic Control will use this distribution to slowly increase sending volume, monitor engagement signals, and optimize delivery while protecting your sender reputation.
6: Your AI Traffic Control is now active.
      NOTE: You can view your AI Traffic Control configuration from the list at any time, or assign it directly to a campaign to start sending. Once applied, tinyEmail will automatically manage sending volume and traffic distribution to optimize deliverability and protect your sender reputation.



2. Re-Engage Subscribers


      This option is designed for users who want to grow their audience by re-engaging existing contacts.

      AI Traffic Control identifies and prioritizes subscribers who have shown engagement — such as opens or clicks — within the past 90 days or longer, depending on your account history. By focusing on your most responsive audience first, the system helps improve deliverability while gradually expanding reach to less active subscribers.

      Use this option if you already have contacts in your account and want to safely increase sending volume by re-engaging proven openers and clickers.


How to Activate

1. From your tinyEmail dashboard, navigate to AI Traffic Control and select it to begin the setup process.
2. Choose Re-Engage Subscribers.
3. Select the Active Segment Type to allow AI Traffic Control to automatically add subscribers to the engaged list based on their activity. This ensures that only responsive and qualified contacts are included as sending volume increases, helping improve deliverability and engagement performance.

Then define the audience criteria:
  • Active Segment Type – Choose how engagement is measured (for example, openers or clickers).

  • Period – Select the engagement timeframe.
4. Complete the setup details:

  • Enter a name to help you identify this configuration.
  • Warm-Up Type – Existing Domain - Currently Sending on tinyEmail
  1. Activate Recurring to keep your AI Traffic Control running in a continuous loop. When this option is activated, the process automatically restarts from the beginning once a cycle is completed, helping maintain consistent sending health and deliverability over time.
    NOTE: Toggle this option off if you want AI Traffic Control to run only once.

5. Select the Reference Campaign to apply Traffic Shaping and Save.

6. Your AI Traffic Control is now active.











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