Traffic control allows you to manage the number of audience that needs to be sent through a campaign by adjusting the percentage of a list or segment. This feature ensures controlled delivery, enabling strategic targeting and testing.
Navigating to Traffic Control
Go to Audience
Click on Add New Segment
Select Traffic Control


Traffic Control Options
There are two primary options for setting traffic control:
% Subscribers
% Subscribers Between
Select a range (e.g., 10% to 20%) to target a specific subset of your list.
This can be used to gradually engage inactive users by sending emails to a controlled group.

Domain-Based Traffic Control
You can refine traffic control by targeting specific domains while considering user engagement levels. This is useful for recovery plans and optimizing deliverability.
Example Use Case:
Additional Resources
For a detailed walkthrough, refer to this playlist:
Traffic Control
By leveraging traffic control effectively, you can optimize your email strategy, manage sending limits, and enhance audience engagement.
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