Audience List Cleaning with the "Clean My List" Feature

Audience List Cleaning with the "Clean My List" Feature

Keeping your audience list clean is essential for improving email deliverability, engagement rates, and overall campaign performance. Our Audience List Cleaning feature makes this easy by automatically identifying contacts that may be hurting your results. Contacts that fail to meet engagement or validity criteria will be marked as Inactive, while the rest will remain Subscribed.

How it works

This paid service scans your selected audience and identifies inactive, low-engagement, and suspicious email contacts based on activity and quality checks.
  1. Safe contacts: Remain Subscribed.
  2. Risky contacts: Contacts that fail to meet engagement or validity criteria will be automatically marked as Inactive.
  3. Processing time: Cleaning begins immediately after payment and typically finishes within 24 hour

How to clean your list

1. Select the Audience.

Navigate to the Audience tab. You can start the cleaning process in two ways:

a. List View: Click the three dots (…) on the right side of the specific audience row and select Clean My List.



b. Detail View: Open the specific audience and click the Clean My List button located near the top.



2. Review Pricing & Payment.

A pop-up will appear confirming the number of emails within your Audience and the cost


• Note: Pricing is dynamic based on Audience size; as your Audience size increases, CPM decreases.

• Click Proceed to Payment and confirm your payment method.


Tip: To ensure your account never runs out of credits, you may also want to check our guide on Managing Your Credits: Product Auto Top Up

3. Processing.

Once the payment is processed, the cleaning process starts automatically.
  1. A small broom  icon will appear next to the audience to indicate that cleaning is in progress.

4. Completion.

When the cleaning is finished:
  1. You will receive a notification email.
  2. The icon   will update to show that the cleaning is complete.
  3. Contacts that failed verification are automatically marked as Inactive to prevent accidental emails.

Understanding you results

To review detailed results:

      1. Click Download Cleaned List.



       
      2. A CSV file will be provided with the detailed information including the following:

a. Recommendation.
  1. Safe_to_send: Deliverable with low-to-no threats. Safe to send.
  2. Send_with_caution: Possibly deliverable, elevated threat level.
  3. Do_not_send: Undeliverable or high threat level.

b. Score (1–10).
  1. Score 6–10 (Good to send): No threats or low threats detected.
  2. Score 1–5 (Risky): Considered risky and automatically marked as Inactive.
c. Delivery Status
  1. Deliverable: Likely real and safe.
  2. Possibly deliverable: Quality issues (may bounce or have low engagement).
  3. Undeliverable: Email does not exist or contains errors.
  4. Unknown: Status undetermined (usually due to server issues).


Conclusion

Using the Clean My List feature helps keep your audience lists accurate, up-to-date, and safe for communication. Once a list is cleaned, invalid or risky contacts are automatically marked as Inactive, reducing the chance of sending emails to undeliverable or problematic addresses.

Regularly cleaning your lists ensures better deliverability, higher engagement rates, and more reliable campaign performance. Reviewing the CSV report after each cleaning provides insight into contact quality, recommendations, and risk scores, helping you make informed decisions about your audience.

By maintaining clean and well-managed lists, your campaigns reach the right people at the right time, improving results and protecting your sender reputation.