Engagement Level Analytics
Engagement Level Analytics
Effective email deliverability depends on sending to the right subscribers at the right time. Internet Service Providers (ISPs) reward senders who prioritize engaged contacts and penalize those who do not.
The Engagement Level Analytics feature automatically calculates and classifies the engagement health of your entire audience. By understanding exactly who is actively reading your emails and who is ignoring them, you can build smarter re-engagement workflows, utilize AI Traffic Control more effectively, and protect your sender reputation.
How it works
The system runs a background scoring job to analyze the activity of every subscriber in your account. It calculates a dynamic engagement score based on when each user last opened or clicked an email.
You can monitor your audience's engagement health from two primary locations in your dashboard:
Global Analytics:
Navigate to the Analytics tab and click the Engagement Levels sub-tab. Here, you can view the overarching engagement levels of any audience, or use the dropdown to filter by specific audiences.
Audience-Specific Insights:
Navigate to the Audience tab and click into a specific audience list. The Customer Engagement Levels view will appear at the top, showing you the exact breakdown of contacts within that specific list.
Understanding the Categories
To help you segment and target your audience, contacts are divided into clear categories based on their interaction history.
Engagers (Users who have opened or clicked an email):
Super Engaged: Users who have interacted within the last 7 days.
Highly Engaged: Users whose last interaction was 8 to 30 days ago.
Moderately Engaged: Users whose last interaction was 31 to 60 days ago.
At-Risk: Users whose last interaction was 61 to 90 days ago. These contacts are showing signs of cooling off.
Dormant: Users whose last interaction was 91 to 180 days ago. These users present a low engagement risk and need re-engaging.
Lapsed: Users whose last interaction was over 180 days ago. These contacts have likely churned.
Non-Engagers & Neutral:
Never Engaged: Users who have received your emails but have never opened or clicked any of them.
Never Sent: New or existing contacts who have never received an email from you.
Negative Statuses:
Unsubscribed: Users who have opted out of your email communications.
Spam Complainer: Users who have marked at least one of your emails as spam.
Related Articles
ISP Engagement Breakdown in 7-Day Engagement Performance
Understanding how your newly added contacts interact with your emails is crucial for maintaining a healthy sender reputation. The ISP Engagement Breakdown enhances your analytics experience by giving you deeper visibility into how your new audience ...Understand Your Campaign Analytics
Understand Your Campaign Analytics Get performance metrics Understanding your recent campaign's performance should be easy. That's why we built the campaign analytics data dashboard in a way that gives you all the information you need in one place. ...tinyEmail Merge Tags: Personalize Your Emails and Boost Engagement
tinyEmail Merge Tags: Personalize Your Emails and Boost Engagement Want to send emails that truly connect with your subscribers? Say goodbye to generic messages and hello to the power of personalization with tinyEmail's merge tags! Merge tags are ...Audience List Cleaning with the "Clean My List" Feature
Keeping your audience list clean is essential for improving email deliverability, engagement rates, and overall campaign performance. Our Audience List Cleaning feature makes this easy by automatically identifying contacts that may be hurting your ...tinyEmail API
tinyEmail API Introduction The TinyEmail Marketing API provides programmatic access to TinyEmail data and functionality, allowing developers to build custom features to do things like sync email activity and campaign analytics with their database, ...