Engagement Level Analytics
Engagement Level Analytics
The Engagement Level Analytics feature automatically calculates and classifies the engagement health of your entire audience. By understanding exactly who is actively reading your emails and who is ignoring them, you can build smarter re-engagement workflows, utilize AI Traffic Control more effectively, and protect your sender reputation.
How it works
The system runs a background scoring job to analyze the activity of every subscriber in your account. It calculates a dynamic engagement score based on when each user last opened or clicked an email.
You can monitor your audience's engagement health from two primary locations in your dashboard:
Global Analytics:
Navigate to the Analytics tab and click the Engagement Levels sub-tab. Here, you can view the overarching engagement levels of any audience, or use the dropdown to filter by specific audiences.
Audience-Specific Insights:
Navigate to the Audience tab and click into a specific audience list. The Customer Engagement Levels view will appear at the top, showing you the exact breakdown of contacts within that specific list.
Understanding the Categories
Engagers (Users who have opened or clicked an email):
- Super Engaged: Users who have interacted within the last 7 days.
- Highly Engaged: Users whose last interaction was 8 to 30 days ago.
- Moderately Engaged: Users whose last interaction was 31 to 60 days ago.
- At-Risk: Users whose last interaction was 61 to 90 days ago. These contacts are showing signs of cooling off.
- Dormant: Users whose last interaction was 91 to 180 days ago. These users present a low engagement risk and need re-engaging.
- Lapsed: Users whose last interaction was over 180 days ago. These contacts have likely churned.
Non-Engagers & Neutral:
- Never Engaged: Users who have received your emails but have never opened or clicked any of them.
- Never Sent: New or existing contacts who have never received an email from you.
Negative Statuses:
- Unsubscribed: Users who have opted out of your email communications.
- Spam Complainer: Users who have marked at least one of your emails as spam.
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